Website traffic actually has more to do with whether or not you are providing your target audience with information that they can use, than with whether or not your website is beautifully designed. Of course, you don’t want a website that blinds the user, or isn’t designed responsively (meaning it works on all devices such as smart phones and tablets), but you really should focus on what’s inside if your goal is driving traffic to your website.
Quantity
That’s where quality traffic comes in over quantity. A website can have a million visitors due to a free giveaway that appeals to a wide audience, such as a free iPhone – but that isn’t going to get targeted visitors who want what you have to offer; the majority of them will only want the gift. So, what was good was having a million people signing up for the chance to win the free iPhone? As you can imagine, it’s probably not worth much at all. It would be a waste of your time and money to do that.
Quality
Quality traffic, on the other hand, will consist of your ideal audience members, people who are likely to want – maybe not today, but eventually – what you have to offer. You just have to find ways to build the traffic for your website that attracts the targeted, relevant, and ready-to-buy audience that you desire. Quality traffic will spend time on your site, sign up for your newsletters, and open them. Quality traffic will come back, again and again. Quality traffic will purchase your products and / or services. That’s the type of traffic you want.
Getting quality traffic can take a little effort. But, if you create a plan of action and work toward the right goals, in the right way, you will be successful. If you’re providing your readers with the information they want, need, and solves their problems, you’ll be much more successful. It’s all about targeting the right audience, at the right time, in the right place with the right methods.
Before we get started on the things that you can do to get traffic to your website, let’s talk a little bit about measuring traffic effectiveness.
